Our Story
Key Wellness is a lifestyle brand redefining what it means to feel good—mind, body, and spirit.
What started as a personal healing journey has grown into a full-system reboot for modern living. Our founder, Erica Carraway, transformed her experience with integrative medicine and plant-powered healing into a movement that blends natural products, soulful experiences, and digital tools for intentional living.
At Key Wellness, every offering is designed to help you slow down, sip differently, and live intentionally:
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ALT Coffee – an adaptogenic alternative to coffee, crafted to boost focus, balance, and energy without the crash
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TAB Tea-s – ready-to-brew herbal teas that nourish and restore
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Herbal Mocktail Elixirs – functional blends designed for mood, focus, and relaxation
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ESC Retreats – immersive wellness escapes rooted in grounding practices, astrology, and energy healing
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CTRL Digital Healing App – an upcoming platform for guided meditations, affirmations, and daily rituals
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SHIFT Coaching – structured programs that empower personal growth and transformation
Our Philosophy
We believe wellness isn’t a luxury — it’s a lifestyle. Our work blends modern living with mindful healing, making plant-powered wellness and soulful practices accessible to individuals, families, and communities everywhere.
Our Vision
To build a global ecosystem of products, retreats, and digital tools that elevate everyday living, empower self-healing, and foster community connection.